Dr. Sabrina Starling | Finding the Sweet Spot

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Dr. Sabrina Starling | Finding the Sweet Spot

Dr. Sabrina Starling

Posted on October 12, 2022

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“I’m on a mission to share with the world that you can have a good quality of life and a successful business.”  — Dr. Sabrina Starling 

This week’s guest is Dr. Sabrina Starling, The Business Psychologist, bestselling author of the How To Hire the Best series and The 4 Week Vacation and host of the Profit by Design podcast. Sabrina’s company, Tap the Potential, helps entrepreneurs learn how to build successful businesses without sacrificing their quality of life, health, and relationships. 

Many entrepreneurs put off taking time to be with their families, to travel, or to take care of themselves until it’s too late. Dr. Starling believes entrepreneurs need to take time away from their businesses and encourages them to eventually get to a place where they can take four-week vacations, as she discusses in her book. When entrepreneurs hear of the four-week vacation, most think it’s impossible. It’s also frightening.

Starling acknowledges that four weeks fully away from work is not going to be something entrepreneurs do when they are in the startup phase. It’s something that takes time to build up to, and should be done gradually and with forethought and planning. It means putting systems and people into place that will run your business without you. As scary as that might be, it’s the key to achieving a full, happy life that isn’t solely about your business. Starling points out that in her research on successful entrepreneurs, those who build their business to eventually operate without them are the ones who thrive and avoid burnout. 

In order to get to that place, Starling says entrepreneurs need to “slim down” the business, and find that “sweet spot” where you are serving and adding value to the 20% of your customers who account for 80% of your business. By focusing in this way, you can set up systems, hire the right people, and ultimately be able to pay attention to other aspects of life.  

Further, once these systems are put into place, you can take time off that you need to nourish and replenish yourself. Starling calls these times “soul-batticals.” After you come back from these periods away, and you see that the systems and people are running your business, you can focus on growth or the next step in your journey, rather than responding to crisis after crisis. Under this framework, it’s entirely possible to work reasonable work hours—40 hours, or even fewer, rather than the 70 or 80 hours a week many entrepreneurs do. 

In this episode of Leading with Genuine Care, you’ll also learn:

  • Where you need to be in order to take a four-week vacation—and how to get there 
  • Why it’s important to find work-life balance now, so you can be present in the lives of the people you love
  • What thriving entrepreneurs do to build successful businesses while maintaining time and space for other pursuits 
  • What types of questions to ask when faced with problems 
  • What $10,000 per hour activities are—and why you need to focus on them

Connect With Dr. Sabrina Starling  




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