The most rewarding leadership challenge you will ever take.


In 2016, I was asked to speak at a conference on mindfulness meditation. Even though I was more than a decade into my meditation practice and deeply invested in the topic, I felt reluctant to take on this new challenge. But I did, and another request came in 2017.

I was blown away by the overwhelming response from the attendees who talked with me at each conference and reached out in the months that followed. I heard the same feedback over and over again, sentiments that mirrored my own mindfulness leadership journey:

“When I meditate for even a few minutes, I feel more calm and prepared for the demands of leadership. I want to learn more about how meditation works.”

“Your story sounds like mine. I know I should have my own meditation practice, but I’m not sure how to get started.”

“I really need to meditate. I just can’t seem to make it happen.”

I began to think more deeply about the benefits that I, as a business leader, have received from meditation practice and silent retreats. When I decided to do nothing—which is what meditation can look like—it changed my life. I shared this with a friend, who said,, “You should write a book about your meditation experience. Entrepreneurs and leaders would benefit from your story.”

In December 2016, I started writing donothing, a book that will give you insights from leaders, including myself, who have found the time to start a daily practice and attend a silent retreat. You will get an overview of the scientific studies that show the positive effects meditation can have on our brains, bodies, and hearts. The book will also teach you how to meditate–that part is really easy!—what to expect when you commit to a daily meditation practice, and what it’s like to attend a silent retreat.

I’m excited to share my book, due to appear in early 2018, and start a conversation with all of you. In the meantime, check out our quickstart guide, A Leader’s Guide To donothing.


The donothing  Leadership Retreat is a mindfulness meditation retreat specifically designed for business leaders and entrepreneurs. Whether you are experienced or new to meditation, the retreat will enable you to cultivate a deeper mindfulness practice while enjoying the peaceful environment at Shambhala Mountain Center in the Rocky Mountains outside Fort Collins, Colorado. The retreat is four days long, led by a Mindfulness-Based Stress Reduction (MBSR) teacher, and will include periods of silence. Activities will include meditation instruction, guided meditation sessions, wisdom talks, hiking, connecting, and a variety of other mindfulness practices.

About Rob

From Blow Pops to Forbes’ Best Small Companies: Rob Dube started selling Blow Pops out of his locker in high school and is now President and co-founder of imageOne, which was ranked on the 2017 list of Forbes Small Giants: America’s Best Small Companies.

Throughout Rob’s 26 years of experience, he has developed an unwavering passion for delivering extraordinary experiences that positively impact the lives of his team members, the goals of their customers, and the fabric of the community. This unique approach to business has driven the company to success in its industry and acknowledgment as a top workplace. imageOne is the leading organization in Document Lifecycle Management and is well-known as an exceptional company, receiving local and national recognition for its strong focus on culture.

Rob is an avid meditator of 12 years, the author of donothing: the most rewarding leadership challenge you will ever take (set for release in early 2018), and founder/organizer of the donothing Leadership Silent Retreat. In addition to his book, he is a contributor to Forbes, Thrive Global, and EO Octane.


Rob Dube speaks about leadership, business, and meditation.

Rob is a sought-after speaker, bringing his unique perspective to business leaders across the country through his engaging talks, guided meditations, and interactive Q&A sessions. As a speaker, Rob challenges his audiences to donothing, sharing his lessons learned from more than 12 years of a daily meditation practice and silent meditation retreats. Rob’s talks are filled with personal and professional stories and research findings to help motivate leaders start their own meditation practice.

Rob delivers his talks to organizations of all sizes and has twice been invited to speak at the annual Small Giants Summit, as well as the Great Game of Business’s Gathering of the Games. He has presented to groups via live online webinars and COO Roundtables.  In 2017, he delivered his first TEDx talk at TedxUMDearborn.

“Loved the blend of data and personal stories to support the talk. I can listen to Rob talk about anything — he’s such a kind and motivational person.”

“I liked Rob’s talk last year and I liked it this year; I would love to start both days of the conference with this!”

“I think starting each day this way would be great! His session grounds you and calms the mind a bit — or at least helps one observe their mind and be present.”


I write about leadership, business, and meditation for Forbes, Thrive Global, and other outlets. I hope you will join me in discussing our purpose as business leaders, the science behind meditation,  and whatever ideas inspire you.

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